General Atlantic

Narrowing the category let Flow claim number one and raise at $1B+. Flow narrowed health to women's health and became the first women's health unicorn. General Atlantic invested $200M+ at a $1B+ valuation.

The advice is to narrow a broad market until you can credibly say you lead it, because that claim works as a moat and lifts valuation. The category must still have real competitors and its own ecosystem, and you can size it by cutting Sensor Tower into logical categories, since the top 30 apps are usually the lion's share. Runna took the same route with Couch to 5K and was acquired by Strava. Quote: "Narrow until you can win it."

Superwall▶ 9:34