App Masters · Aug 26How to 2X Your App Retention With This Overlooked Ingredient
Reports a 1.7x lift in D90 retention for users who listen to integrated music. It bundles a pre-cleared catalog, hosting, metadata, geo filtering and human curation, with royalties passed through and pricing based on usage.
Tips
- Test music as a retention lever, aiming for the D90 lift▶ 3:24Feed.fm sees a 1.7x D90 retention lift for users who listen to music integrated into the app or connected device.
- Choose a music partner with a pre-cleared catalog and built-in streaming▶ 13:08
- Pair AI recommendations with human curators to match your brand▶ 14:31
- Set retention, usage and no-rights-violation goals for a music pilot▶ 15:36
- Use a single installation so growth teams can test music quickly▶ 14:23
- Add music to sleep, meditation and wellness apps to change user state▶ 16:42
