Expedia
An online travel booking platform.
Expedia shows up as one of WeWard's affiliate partners, alongside Nike, Adidas, Booking.com and Amazon, paying only a commission on sales. WeWard reached 20M users without paid ads. The lesson for app builders: pitch brands directly for affiliate deals, since they carry no upfront cost and pay only when a sale happens. The sources give no Expedia-specific numbers.
- 1WeWard pitches brandsApproaches platforms and brands directly
- 2Offers to promote themPaid by commission, not upfront
- 3Tracking records salesExisting tracking technology already in place
- 4Brand pays commissionOnly on sales, so little risk
From WeWard's affiliate marketing approach
What was said about Expedia
Pitch brands affiliate deals directly because they only pay on sales. WeWard approached affiliate platforms and brands directly, offering to promote them for a commission. Expedia is one of its partners, alongside Nike, Adidas, Booking.com and Amazon.
Affiliate marketing is performance based and the tracking technology already exists, so brands carry little risk. The wellness setting also makes brands happy to be associated. Benchimol: "They just pay a commission of a sales and there is all the tracking technology that are already in place."
Daniel Ek told Expedia's CEO he was content, not happy. Ek told Dara Khosrowshahi he was content, not happy, at Expedia and should take the Uber CEO job. Khosrowshahi took the role and credited the conversation publicly.
Khosrowshahi had been through ups and downs at Expedia and mostly figured it out, so he had grown content without noticing. Ek's reasoning: "Happiness is a trailing indicator of impact," felt most when you reflect on solving a problem no one else had. He adds that impact is personal, and with a different person he might give different advice.
How WeWard hit 20M users without paid ads — Yves Benchimol, WeWard
One of WeWard's affiliate partners, paying only a commission on sales.
Pitch brands affiliate deals directly because they only pay on sales. WeWard approached affiliate platforms and brands directly, offering to promote them for a commission. Expedia is one of its partners, alongside Nike, Adidas, Booking.com and Amazon.
Affiliate marketing is performance based and the tracking technology already exists, so brands carry little risk. The wellness setting also makes brands happy to be associated. Benchimol: "They just pay a commission of a sales and there is all the tracking technology that are already in place."
Daniel Ek, Spotify | David Senra
Khosrowshahi had been through ups and downs there and mostly figured it out, so he had grown content without noticing. Ek told him he was content, not happy.
Daniel Ek told Expedia's CEO he was content, not happy. Ek told Dara Khosrowshahi he was content, not happy, at Expedia and should take the Uber CEO job. Khosrowshahi took the role and credited the conversation publicly.
Khosrowshahi had been through ups and downs at Expedia and mostly figured it out, so he had grown content without noticing. Ek's reasoning: "Happiness is a trailing indicator of impact," felt most when you reflect on solving a problem no one else had. He adds that impact is personal, and with a different person he might give different advice.
More in Travel
TravelAirbnb
A marketplace where hosts list unique homes and travelers book stays in 220 countries.
46 sources · 87 tips
TravelUber
A ride-hailing app that connects riders with nearby drivers.
27 sources · 65 tips
TravelLyft
A ride-hailing app connecting riders with drivers, positioned as a semi-managed marketplace.
7 sources · 14 tips
TravelWaymo
A fully driverless ride-hailing service that operates autonomous cars in select US cities.
8 sources · 12 tips
TravelSouthwest Airlines
A low-cost US airline that flies only Boeing 737s and focuses on short-haul routes.
4 sources · 22 tips
TravelAllTrails
A trail discovery and navigation app for hiking, trail running, mountain biking and backpacking.
4 sources · 20 tips
TravelBYHOURS
A booking platform for regular hotel rooms rented by the hour for short stays.
1 source · 12 tips
TravelNomad Table
A solo travel app where users post activities and nearby travelers get notified and can join.
1 source · 16 tips