Deckard
A billion-dollar AI lab pushing a consumer AI photo and video app.
- 1Sign companies firstCreators won't join without companies
- 2Pay creators per video$30 per video, later $40 first post
- 3Give exact scriptsExamples, warmup, trial posting, lighting tips
- 4Anyone with a phone postsNo special skills needed to start
- 5Views pile up100 million views in 2 weeks
From Deckard's Instinct UGC marketplace campaign
What was said about Deckard
Deckard got 100 million views in 2 weeks through a UGC marketplace. Deckard, a billion-dollar AI lab with a consumer AI photo and video app, got 100 million views in 2 weeks at a sub-30 cent CPM. It also reached a top 30 App Store spot.
The team was about 60 engineers and 2 marketers, and the campaign ran through Instinct.
Methods app's App Store page: 4.8 rating from 7.9K reviews, "$500k claimed" by 50,000+ creators. Sign the demand side first, then pay creators to join the marketplace. The marketplace signed companies first, since creators will not join without companies and vice versa. It then paid creators to make videos, $30 per video early on and later $40 for the first post.
Onboarding gave creators exact scripts, example videos, account warmup, trial posting, and lighting guidance, so anyone with a phone could start. The source's tip text names the company side as Methods. Quote: "The easiest thing to do would be to get companies and then we could probably get creators later."
Meet The 18y/o Who Solved UGC Marketing (100M Views in 2 Weeks)
With about 60 engineers and 2 marketers, it got 100 million views in 2 weeks at a sub-30 cent CPM through Instinct. It also reached a top 30 App Store spot.
Deckard got 100 million views in 2 weeks through a UGC marketplace. Deckard, a billion-dollar AI lab with a consumer AI photo and video app, got 100 million views in 2 weeks at a sub-30 cent CPM. It also reached a top 30 App Store spot.
The team was about 60 engineers and 2 marketers, and the campaign ran through Instinct.
Methods app's App Store page: 4.8 rating from 7.9K reviews, "$500k claimed" by 50,000+ creators. Sign the demand side first, then pay creators to join the marketplace. The marketplace signed companies first, since creators will not join without companies and vice versa. It then paid creators to make videos, $30 per video early on and later $40 for the first post.
Onboarding gave creators exact scripts, example videos, account warmup, trial posting, and lighting guidance, so anyone with a phone could start. The source's tip text names the company side as Methods. Quote: "The easiest thing to do would be to get companies and then we could probably get creators later."
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