Why great AI products are all about the data | Shaun Clowes (CPO at Confluent)
Shaun is its CPO. It runs self-serve credit card signups alongside an enterprise team selling to big banks, and uses LLMs to cluster hundreds or thousands of inbound customer requests by meaning to see which ideas rise or fade.
Tips
- Use LLMs to cluster inbound customer asks semantically▶ 17:51Confluent uses this across hundreds or thousands of pieces of inbound feedback to rank the most and least popular ideas and their trends.
- Combine PLG and enterprise sales so each feeds the other▶ 53:15Atlassian had roughly 80,000 customers when Shaun left, and now has about 300,000; a competitor winning 1,000 barely dents that.







