Cheater Buster

Cheater Buster's skit-heavy TikToks are hard for rivals to copy. The format depends on actors, so it is hard to map shot by shot. Teams that find a format like this can rinse it with no immediate diminishing return.

The same traits that protect the format also make it costly to run, since each video needs people and a setup.

Superwall

Check how much work a format takes to replicate before committing. Skit and persona formats rely on actors, setups and controversy, so they are hard to scale even when mega viral. Slideshows, texting clones and similar formats can be generated programmatically and varied across many accounts.

Cheater Buster style formats are hard to map shot by shot, while slideshow formats like couple questions have been rinsed and scaled. The question to ask: "how scalable is it".

Superwall▶ 32:00