Bird Buddy

Bird Buddy is cited as one of the few hardware brands that broke out. In a conversation about hardware subscriptions, Bird Buddy is named among the few hardware brands that broke out. It is a smart bird feeder camera with a companion app and a subscription.

The mention comes from an episode mainly about how Skylight doubled its subscription price to $79. Bird Buddy is a passing example there, not the subject.

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A fan of the product still balked at the yearly price shown at onboarding. One owner said they loved Bird Buddy but hesitated at the $60 or $90 yearly subscription price presented during onboarding.

It is a single anecdote, not a measured conversion result. It shows that even a well-liked hardware product can meet price resistance when the subscription is presented up front.

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