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Lenny's Podcast · Dec 11Making and Leading Products People Love (Scott Belsky) | Lenny & Friends Summit 2024
Behance won by solving artists' real pains of attribution, outdated portfolios and reach. It killed groups, tip exchange, circles and work in progress, and each cut raised project publishing. It lets anyone appreciate work without logging in.
Tips
- Cut features aggressively and only ship half of what you want▶ 5:42Every time Behance killed one of those features, engagement on publishing projects went up, leaving a far simpler product than at launch.
- Merchandise progress and reactions back to users with ego analytics▶ 9:34Instagram staff admit engagement goes up after the user posts, suggesting people return to see who saw their content.
- Ask customers about their problems, not your product▶ 13:08Founders Belsky backed who failed were governed by passion for their end state and lacked empathy, leaving them about 30 degrees off product market fit.
- Keep products simple by serving the newest user cohort▶ 6:43
