Astra

Astra plugged a horoscope app into an already viral TikTok content niche. Astra tapped the horoscope niche on TikTok with a "soulmate" picture framing that had already gone viral with other apps. Few horoscope apps do well, yet Astra was doing quite well at least a year before the episode.

The takeaway is that a huge social media niche, such as motivation or horoscopes, can carry an app even when existing apps in the category have not validated it. A broad app like Cal AI can be plugged into many content niches. As the speaker puts it: "if you can find like a content niche that's very viral online and you can plug the app into it".

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