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Arya

A paid membership product sold through a mobile web flow and Meta ads.

2 sources3 tips
In short

Arya reached $1 million ARR and 20,000 paying members through Meta ads and a Typeform quiz funnel, with Squarespace and Airtable behind it and no native app. It used a hard paywall, no free trial, and tested a discounted first month. Lesson: validate demand with a no-code web funnel, paid ads and an early paywall before building an app.

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