Apple's portal for managing apps, including product page optimization tests.
App Store Connect proved most useful as the source of truth. Its source types showed $1.50 per install where Meta reported $2.50, and its Events view separated true trial activations from renewals (monthly Units showed 40 and 10, activations zero and four). Lesson: use it to verify third-party numbers and run product page tests, one treatment at a time, checking confidence before picking a winner.
App Masters · How to Create App Store Screenshots That Get More DownloadsApp Masters · App Marketing On A Budget: My Proven $0 To $10k Strategy (2025)App Masters · How to A/B Test App Icons on iOSApp Masters · How to A/B Test App Icons on iOSApp Masters · App Store Connect: iOS Conversion AnalysisApp Masters · App Store Connect: iOS Conversion AnalysisApp Masters · App Store Connect: iOS Conversion AnalysisApp Masters · App Store Connect: iOS Conversion AnalysisApp Masters · How to Increase Organic Downloads Without Changing KeywordsApp Masters · How to Create App Store Screenshots That Get More DownloadsApp Masters · How to A/B Test App Icons on iOSApp Masters · How to A/B Test App Icons on iOSApp Masters · How to A/B Test App Icons on iOSApp Masters · How to A/B Test App Icons on iOSApp Masters · App Marketing On A Budget: My Proven $0 To $10k Strategy (2025)App Masters · App Store Connect: iOS Conversion AnalysisApp Masters · Sep 29It allows only one product page optimization test or draft at a time, so a second upload throws an error. Tests need review and use a 50% traffic split with one treatment.
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App Masters · Jul 21Manual screenshot uploads often fail or land in random order. Product page optimization there runs the A/B test, with one treatment enough for a single new version.
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App Masters · Aug 19It lets you price a non-consumable in-app purchase at zero for the lifetime free offer. Its source types showed $1.50 per install where Meta's own reporting showed about $2.50, making it the check on true Meta installs.
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App Masters · Apr 8Its Product Page Optimization section runs icon tests, but the app icon tab only appears if the icons were set up in the asset catalog and shipped in an approved build. One treatment splits traffic 50/50, two treatments will not allow 100%, and new tests go through review.
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App Masters · Apr 27Its Units view mixes new purchases with renewals, so trial activations and conversions must come from the Events view. Lifetime purchases show only under Units, and it is preferred as the source of truth.
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