Product management theater | Marty Cagan (Silicon Valley Product Group)
A case study in Transformed from outside Silicon Valley. It holds over 80 percent of its market after changing how it works.
Tips
- Adopt the 20 principles of the product operating model▶ 1:05:08Examples of non-Silicon Valley transformations include Trainline in the UK and Almosafer, a Saudi travel agency with over 80 percent of its market.
- Use pilot teams to transform how your company builds products▶ 57:58Examples span Brazil, Virginia, healthcare, car sales and fitness, plus Trainline and Almosafer.








