10X

10X turns a prompt into a working app, then helps market it. Evan Yadegari built 10X after his focus app Locked, pitching it as a "Shopify for apps." Besides generating the app, it produces Instagram posts and AI slideshows and shows competitor metrics.

One user launched an app to the App Store in 2 hours, and the stated goal is to get users to $10,000 a month. The 30K ARR figure for 10X is self-reported.

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Paid influencer posts beat Reddit, X and paid ads for Locked. Evan tested all four channels himself, and influencers won. One day-in-the-life video with about 1 million views across Instagram, Facebook and TikTok earned at least $3,000 and brought Locked's first $1,000 day.

Attribution came from spotting download spikes after a post, which can't show which creator drove which sale. Retention, refunds, churn and total spend were never shown, so the real profit behind $14K a month is unclear.

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Pick creators whose normal content already demos the product. Day-in-the-life creators already list tasks through the day, so checking each one off in Locked adds no extra ad step. Their Gen Z audience sees the XP and competition and gets curious.

Evan also worked with self-improvement and gym creators, all within health and fitness. In the $3,000 Jeremiah Jones video, the hook was "this schedule will keep you locked in for 2026," and he opened the app and typed each task as he went.

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A seeded comment and a visible app name replaced a call to action. The video never says "download this." Locked's name shows big and bold in the top left when the first task opens, and a personal account comments "what's the app called?", which the creator pins and answers.

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Judge creators by views and real comments, not follower counts. Evan looks for creators getting 5,000 to millions of views per video and says follower counts "don't matter at all." His early mistake was chasing followers and views.

Good comments are on-topic, ask questions and reply to each other. Emoji-only comments are a bad sign.

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Low reply rates mean outreach has to run at volume across accounts. Response rates ran about 3 to 4% on Instagram and about 2% on TikTok. Evan sent at least 5,000 to 10,000 DMs, up to 500 a day at Locked's peak with the full team.

Instagram caps each account at about 100 DMs a day, so the team ran several bought-up accounts, each grown past 1,000 followers and verified. The 3 to 4% rate assumes that setup. The loop itself is manual: search a niche term, open profiles, paste, send.

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Open with "paid promo?" and push every creator onto a call. The word "promo" stops creators scrolling through hundreds of DMs. The follow-up introduces him as Locked's founder looking to partner with "a select group" of creators and asks to hop on a call.

Creators often reply "let's discuss over DMs," but he almost never negotiates there, since a call builds the relationship before money comes up.

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Keep cost per thousand views below revenue per thousand views. Locked earns about $3 to $4 per thousand views and pays CPMs of about $1 to $2. About 10 downloads yield one subscriber on a $30 annual or $7 weekly plan.

Download-to-subscriber conversion runs a bit over 10%. Evan uses the revenue figure to decide whether a creator video is worth buying.

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Offer four deal types matched to each creator's reliability. Standard is $500 for one video or $1,200 for four, only for creators who reliably pull huge views. CPM pays $1 to $2 per thousand views with a cap such as $500, and the bonus deal pays $250 up front plus $250 at 250,000 views.

The cap protects him if a video goes viral. The bonus can be combined with any of the other three.

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Minimum view clauses make creators keep posting until views are delivered. His favorite deal is like $1,000 per post for 500,000 total views: the creator keeps posting until the total is hit or is paid proportionally if they stop early. The target is sized from the price at a $1 to $2 CPM, so an $800 deal carries 400,000 to 800,000 views.

"If you pay an influencer $500, maybe you're profitable, and if you're not, then you'll still learn." (Evan Yadegari)

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Design screens in Figma, then have Claude build the prototype. Evan and his co-founder scoped onboarding and the main screens in Figma and handed the designs to Claude to build. They then kept iterating: plugging in keys, fixing bugs, improving UX and UI.

Evan's background was content, not code. Locked came from a friend who couldn't stay focused and from applying video game mechanics to self-improvement.

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Years of small experiments built the founder's marketing instincts. At nine he built two Roblox games, then grew the Totally Science account from about 30K to almost 100K followers, earning $1,000 then $2,000 a month at 12. His first app, Problem Pal, reached $2,000 a month.

Totally Science was his brother Zach's gaming site, sold to FreezeNova's owner, who hired Evan. Zach founded Cal AI.

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A tailored document answering a founder's tweet won a job in 48 hours. Caleb Dean answered Blake Anderson's tweet with a tailored document, was hired within 48 hours, and worked 12-hour days for about six weeks.

Seeing Blake's intensity was his biggest lesson. The venture later ended.

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