App Masters · Oct 26How to Launch a Successful App as An Indie Developer
Featured by Apple about ten times yet never became a success, since monetization was not dialed in and value props were weak. The 2017 Weather Atlas launch won TechCrunch coverage by tying a vertical card design to the tall iPhone rumors, and calendar events in the weather feed earned a second TechCrunch post.
Tips
- Pitch the press a true, timely story, never an invented one▶ 1:59Weather Atlas (now Weather Up) got TechCrunch coverage in 2017 by tying a real design decision to the tall iPhone rumors.
- Pitch each audience a story that serves what they care about▶ 4:37Apple featured many AR apps when it was pushing AR, and a unique feature like calendar events in the weather feed earned its own press story.
- Do not count on Apple features or press to make your app succeed▶ 12:05Weather Up was featured by Apple about 10 times and was still not successful. App Masters has helped 34 clients get featured, and tells them it will not make or break the business.
- Do not assume a better product wins in a competitive market▶ 12:19Weather Up's monetization was not dialed in and its value props needed work, despite heavy Apple promotion.
