App Masters · Nov 28Growth Channels for a Niche App
Stuck at about 50 downloads a day since its June launch, with two or three new subscribers a day, roughly $500 a month. Yearly price is about $6, which the coach says is too low, and the app name should be reworked around surf and surfing keywords.
Tips
- Raise subscription prices because a niche app attracts hardcore users▶ 7:53At about 50 downloads a day and two or three subscribers a day, the app was projected at roughly $500 a month, so low prices cap the business.
- Reorganize app name and subtitle around the highest-volume search terms▶ 16:23Sailing was crowded and hard to rank for, while surf and surfing had more volume.
- Pick the sport with the biggest search volume as your lead market▶ 5:09
- Work out affordable acquisition cost from downloads per subscriber▶ 7:27
- Ask Reddit and Facebook communities for feedback instead of promoting▶ 20:23ASO alone hits a ceiling on how much traffic you can capture.
- Approach press in new countries with the same confidence as at home▶ 19:55A solo outreach effort landed a feature in Italy's biggest sports paper.
- Time marketing pushes to the season of the sport▶ 21:37
- Know your baseline funnel before spending money on growth▶ 10:07About 50 downloads per day produced two or three new subscriptions per day.
