App Masters · Jul 13Push Notifications: Best Practices and Revenue Boosting Strategies
William's A/B test found asking directly for push permission beat a 'Don't miss a beat' pre-screen, with a 4.8 increase in opt-ins. His 'Secret offer unlocked' message offers $40 a year, 66% off.
Tips
- Frame a secret offer at 66% off with a clear annual price▶ 10:39William from Wager Lab uses this messaging in his cart abandonment strategy for subscriptions.
- Ask for push permission directly instead of using a soft pre-prompt▶ 1:56Asking directly produced a 4.8 increase in push notification opt-ins versus the pre-screen.
