Lenny's Podcast · Aug 18The art of building legendary brands | Arielle Jackson (Google, Square, First Round Capital)
Its logo and palette are boring, yet it owns the word safety by acting on its purpose, such as giving away the three-point safety harness instead of patenting it.
Tips
- Make the style guide include purpose, personality and sample copy, not only logo and colors▶ 36:45Volvo's logo and colors are boring, yet it owns safety through decisions like giving away the three-point safety harness for free.
- Don't stress over a perfect name: a good company outgrows a mediocre one▶ 29:40Phil Knight reportedly said 'that's okay, I'll sleep on it' when first given the Nike name.
