App Masters · Jul 177 Ways to Maximize an Influencer Marketing Campaign with Moshi Blum
Viber refined its influencer deals with each campaign and made a sticker pack and public chat per influencer to count first-day installs. Only about 30 percent of viewers click the tracking link, and sponsored 'by Viber' segments failed in a couple of campaigns.
Tips
- Agree the pricing model and deliverable before signing any influencer▶ 0:27Viber started with basics and refined its contracting method with each campaign.
- Choose between native integration and a short sponsored segment per influencer▶ 4:00Viber failed in a couple of campaigns where it asked for a 'sponsored by Viber' segment and got no traction.
- Expect most influenced installs to arrive organically, not via the link▶ 7:12Viber found only about 30 percent of users click the link, and the rest arrive organically.
- Build an in-app hook unique to each influencer to measure organic impact▶ 8:19Viber used influencer sticker packs and public chats to separate link-tracked installs from influenced organic installs.
- Agree on how long the content stays live▶ 5:31Viber still saw some installs from influencer content after campaigns ended, not huge but significant.
