Tractive
A maker of GPS trackers for dogs, sold with a subscription.
- Low hardware barrier
- Earns on the ongoing subscription
- High upfront price
- Low subscription
Visible chose the Tractive-like model
From Visible's founder, comparing hardware models
What was said about Tractive
Tractive keeps the hardware barrier low and earns on the subscription. Visible's founder names Tractive as the example of a low-barrier hardware model that earns on the ongoing service. He sets it against Oura (high upfront price, low subscription) and Whoop (hardware folded into a pricier membership).
Visible chose the Tractive-like model: a band at roughly $80 with no margin, then $20 a month or $14.99 on annual. Those are Visible's numbers, not Tractive's, and the source gives no Tractive prices. Quote: "We don't make any money on the hardware that we sell."
$10M ARR without ever testing a paywall — Luke Martin-Fuller, Visible
Lowers the entry barrier on hardware and earns on the ongoing service. Visible follows this model with its roughly $80 at-cost band.
Tractive keeps the hardware barrier low and earns on the subscription. Visible's founder names Tractive as the example of a low-barrier hardware model that earns on the ongoing service. He sets it against Oura (high upfront price, low subscription) and Whoop (hardware folded into a pricier membership).
Visible chose the Tractive-like model: a band at roughly $80 with no margin, then $20 a month or $14.99 on annual. Those are Visible's numbers, not Tractive's, and the source gives no Tractive prices. Quote: "We don't make any money on the hardware that we sell."
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