Times Internet

App Masters · Oct 31

The Simplest Facebook Ads Strategy for App Installs

Vivek Girotra is VP of Marketing there. The team uses audience lists from its other apps to seed lookalikes by country, and built custom high-quality events for its cash back app.

Tips

• Send synthetic high-quality events back to Facebook and Google as optimization signals▶ 3:25Used for a cash back and rewards app at Times Internet to attract a specific audience.
• Seed lookalikes with first-party audience lists and test 1%, 5% and 10%▶ 1:19Times Internet used lists from other apps in its portfolio as seeds.