Tile

Life360 sells Tile devices to reach and keep users, not for margin. Life360 sells Tile and pet GPS devices as top-of-funnel and bundles free Tile offers into subscriptions to help convert users. Users with Tiles retain better overall than users without them, because the device adds to an existing use case.

The devices are not a loss leader. As Contestabile puts it: "We will always index toward trying to reach more users with the devices".

Sub Club▶ 38:47

Tile lets parents track younger kids who don't have phones. Tiles give parents a way to keep tracking younger children who don't have a phone, which a phone-based app can't do alone.

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