The PDF Scanner
A utility app for scanning documents and creating PDFs on a phone.
The PDF Scanner A/B tested three paywalls to find the most profitable model. Weekly with a free trial converted best at 2.29%, ahead of plain weekly at 1.63% and monthly at 1.21%. Monthly, the common default, came last. The lesson: test trial, weekly and monthly variants against each other and choose by results, not habit.
From The PDF Scanner paywall A/B test
What was said about The PDF Scanner
A weekly plan with a free trial beat plain weekly and monthly paywalls. The PDF Scanner tested three paywalls: monthly, weekly, and weekly with a trial. Weekly with a trial converted at 2.29%, versus 1.63% for plain weekly and 1.21% for monthly.
The trial variant converted almost twice as well as monthly and about 40% better than plain weekly. The team set out to find the most profitable model rather than defaulting to monthly, so they compared whole subscription structures, not just prices. Conversion rate is the first signal, but the winner should be the model that earns the most.
Version A and version B as the pdf scanner tested them.
Monthly vs Weekly vs Free Trial: the pdf scanner's A/B test
Tested monthly, weekly and weekly-with-trial paywalls to find the most profitable model. The weekly plan with a trial converted best at 2.29%, versus 1.63% for plain weekly and 1.21% for monthly.
A weekly plan with a free trial beat plain weekly and monthly paywalls. The PDF Scanner tested three paywalls: monthly, weekly, and weekly with a trial. Weekly with a trial converted at 2.29%, versus 1.63% for plain weekly and 1.21% for monthly.
The trial variant converted almost twice as well as monthly and about 40% better than plain weekly. The team set out to find the most profitable model rather than defaulting to monthly, so they compared whole subscription structures, not just prices. Conversion rate is the first signal, but the winner should be the model that earns the most.
Version A and version B as the pdf scanner tested them.
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