Spark Network
A registered dating company that held the Sparks trademark.
- 1Receives cease-and-desistSpark Network objects to Sparks name, November 2022
- 2Weighs the fightContesting the claim would have been costly
- 3Pulls the appFounder takes Sparks down
- 4Relaunches as FlameRenaming was cheaper than contesting
From An (Anup), Superwall's 2026 app growth guide
What was said about Spark Network
A trademark cease-and-desist forced the Sparks app to rename as Flame. Spark Network, a registered dating company that held the Sparks trademark, sent a cease-and-desist in November 2022 over the Sparks name. Fighting it would have been costly, so the founder pulled the app and renamed it Flame.
The story comes from An (Anup), founder of Flame, in Superwall's 2026 app growth guide. The takeaway for builders is that a small team may find it cheaper to rename than to contest a trademark claim from a registered company.
Full App Growth Guide 2026 - How to Make Viral Content to Get Users & Make Your App Retentive
It sent a cease-and-desist in November 2022 over the Sparks name. Fighting would have been costly, so the founder pulled the app and renamed it Flame.
A trademark cease-and-desist forced the Sparks app to rename as Flame. Spark Network, a registered dating company that held the Sparks trademark, sent a cease-and-desist in November 2022 over the Sparks name. Fighting it would have been costly, so the founder pulled the app and renamed it Flame.
The story comes from An (Anup), founder of Flame, in Superwall's 2026 app growth guide. The takeaway for builders is that a small team may find it cheaper to rename than to contest a trademark claim from a registered company.
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