Lenny's Podcast · Apr 28Twitter’s ex-Head of Product on Elon, consumer products, culture, more | Kayvon Beykpour
It went from a six-person project to the company's number one priority after Clubhouse clarified the experience. Its banner at the top of the app pushed tweets and ads down, hurting daily users and revenue short term.
Tips
- Do not judge new bets on the core metric OKRs▶ 56:46Community Notes and Fleets began outside the OKR system and shipped, while Spaces' live bar lowered DAU and revenue short term.
- Check for two signs that a framework has gone too far▶ 53:41Twitter's DAU focus made the team tolerate bad experiences and discouraged ambitious bets like Spaces.
- Make a strong competitive response the top priority of the company▶ 1:16:34Hydra went from a six-person project to the company's top priority when Clubhouse emerged.
- Copy ideas with taste and add your own spin▶ 1:13:07Spaces shipped as a different product from Clubhouse, built on Twitter's mechanics.
