Acquired · Sep 21Standard Oil Part I
It planned a high fixed shipping rate with a 50% discount for members and drawbacks on rivals' shipments, but not one barrel was ever shipped under it. The rumor alone pushed Cleveland refiners to sell, and the news set off riots in the oil region.
Tips
- The South Improvement scheme worked as leverage and never shipped a barrel▶ 1:29:59By 1877 Standard controlled 90% of the American oil business.
- Rockefeller made lieutenants do the dirty work to keep plausible deniability▶ 1:00:59Flagler was described as a savage who kept the motto 'do unto others as they would do unto you and do it first'.
