Acquired · Oct 27Meta
Recruited after Beacon failed, she took over ads and operations after building Google's self-serve ad business. She told Zuckerberg she was in on betting the company on mobile ads.
Tips
- Zuckerberg and Sandberg gave up desktop ad revenue to bet the company on mobile▶ 3:46:30By Q4 2013 mobile was 53% of ad revenue and total ad revenue grew 76% year over year, while desktop revenue shrank.
- Zuckerberg hired Sheryl Sandberg to build the ads business after Beacon failed▶ 2:56:19Revenue grew from $280 million in 2008 to almost $800 million in 2009, $2 billion in 2010 and $3.7 billion in 2011.
