Nike
Founded in 1980 and built as a marketing company, it passed Nike in sales in 1988 at well over a billion dollars. Nike refused to make aerobics shoes and lost the lead.
Tips

A sneaker brand that rode the aerobics boom with soft white leather shoes for women.
Founded in 1980 and built as a marketing company, it passed Nike in sales in 1988 at well over a billion dollars. Nike refused to make aerobics shoes and lost the lead.
Tips
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