Quora

Lenny's Podcast · Sep 19

Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)

It quadrupled traffic in about three months by showing answers before asking users to log in and adding a categorized HTML sitemap so Google could navigate the site.

Tips

• Fix crawlability and show content to search engines before gating it▶ 53:40Quora quadrupled traffic within about three months of these changes.

Lenny's Podcast · Aug 27

An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)

Used alongside Reddit for answering buyer questions for free. Its share of the funnel shrank but it still reaches more people each year.

Tips

• Track keywords on Reddit and Quora and answer buyer questions for free▶ 8:04Deel set this up on day one; early on it was about 15% of the funnel, and it is under 5% today as other channels grew.

Lenny's Podcast · Jun 15

Leveraging growth advisors, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta)

Named as one of the companies whose users create pages as a by-product of the product, giving it a user-generated SEO play.

Lenny's Podcast · May 14

Frameworks for product differentiation, team building, and first principles thinking | Ayo Omojola

Ayo wrote over 100 answers there as a growth tactic for Mailform, reaching people already thinking about the problem. It taught him SEO and content systems.

Tips

• Answer niche questions on Quora to get discovered by people with the problem▶ 5:30Mailform became one of the top consumer print and mail products, with large delivery tech companies using it to mail 1099s and W-2s.