Early Stage Strategies to Drive App Subscriptions
Its partnership with Mindful Mamas gave moms who contacted PSI a free one-year scholarship, producing 942 activations from the first campaign. Those moms now buy subscriptions as their promo codes expire.
Tips
- Run partnerships with a nonprofit that matches your users' core needs▶ 19:40942 activations from the initial campaign, plus purchases from those moms after their promo expired.
- Test your deep link flow so campaign downloads can be attributed▶ 20:12They only worked out the source of the 942 activations afterwards.







