Outlook

Lenny's Podcast · Nov 20

Mental models for building products people love ft. Stewart Butterfield

Its priority flag was abused until it meant nothing, the same pattern Slack saw with @everyone.

Tips

• Use a confirmation prompt to teach users the cost of risky features▶ 24:20Abuse of @everyone dropped off, and the rooster still exists.

Lenny's Podcast · Mar 23

Superhuman's secret to success | Rahul Vohra (CEO and founder)

Outlook users expect their email app to be a full calendar and are used to safeguards like external recipient warnings and sensitivity labels. Superhuman built these to win enterprise sales.

Tips

• Separate avoidable slowdown from unavoidable market-widening work▶ 15:34Superhuman now works across every combination of Gmail, Outlook, Mac, Windows, web, iOS and Android.
• Build enterprise features for Outlook users and multiple stakeholders▶ 1:16:40A big three strategy consulting firm now has thousands of users after a year-long pilot, and measured 3.3 hours saved per partner per week.

Lenny's Podcast · Sep 14

Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform)

Its signature tag worked as virality because webmail was new and freed people from POP3 clients.