App Masters · Aug 19Case Study: 14.5K Downloads with a Paid-to-Free Campaign
It went free and got about 30,000 downloads in a couple of days, but fell back near zero by day four.
Tips
- Run a paid-to-free campaign to drive thousands of downloads cheaply▶ 9:45Paintball Rush did about 14.5K downloads within a week, and an earlier camera app, OSnap, did about 30,000 downloads in a couple of days.
- Do not expect lasting gains without a rank effect▶ 6:58OSnap was back near zero by the fourth day, while Paintball Rush kept 400+ downloads a day.
