Ferrari: What happens when you staple a luxury brand to a sports team?
Serves family car buyers so Ferrari stays scarce, a role compared to Tudor beside Rolex.

An Italian carmaker placed under Ferrari management in the late 1990s.
Serves family car buyers so Ferrari stays scarce, a role compared to Tudor beside Rolex.
OtherA consumer technology company that makes the Mac, iPod, iPhone and software.
OtherGoogle's web search product, now including AI Overviews, AI Mode and Lens.
OtherGoogle's app store for Android, with its own listing rules and search ranking.
John D. Rockefeller's oil refining company that came to dominate American kerosene and oil distribution.
OtherThe world's leading contract chip maker, a pure-play foundry that manufactures chips for fabless designers.
OtherAn electric car maker that builds its own key components and factories.
OtherA semiconductor company that made memory chips and the first microprocessor.
OtherA private aerospace company building reusable rockets, the Dragon capsule, Starship and the Starlink satellite network.