App Masters · Feb 25My secret cold email strategy
A Lifehacker writer who never answered earlier pitches replied warmly to an email about a rattlesnake photo from her bike trail. She said she would look at the app, mentioned a possible roundup post, and offered to pitch it to a Product Hunt moderator.
Tips
- Put the Instagram photo reference alone in the subject line▶ 10:36A reporter who never responded to earlier pitches replied positively to a 'crazy rattlesnake' subject line, based on a snake photo from his bike ride.
- Pick older Instagram posts, not the most recent ones▶ 9:58Steve used a Christmas sweater photo about seven weeks old, a Halloween costume for the Product Hunt contact, and a rattlesnake photo for Lifehacker.
- Personalize every pitch so it does not look like a mass email▶ 3:41A reporter who had never responded to earlier pitches replied positively to a personalized rattlesnake email and said he might include the app in a roundup post.
