Just evil enough: Subversive marketing strategies for startups | Alistair Croll
About 15 allies tweeted on a schedule, one every 12 hours, each link tagged with their name. Seeing who drove more clicks and pre-orders made them compete.
Tips
The book by Croll on startup data and metrics.
About 15 allies tweeted on a schedule, one every 12 hours, each link tagged with their name. Seeing who drove more clicks and pre-orders made them compete.
Tips
OtherA consumer technology company that makes the Mac, iPod, iPhone and software.
OtherGoogle's web search product, now including AI Overviews, AI Mode and Lens.
OtherGoogle's app store for Android, with its own listing rules and search ranking.
John D. Rockefeller's oil refining company that came to dominate American kerosene and oil distribution.
OtherThe world's leading contract chip maker, a pure-play foundry that manufactures chips for fabless designers.
OtherAn electric car maker that builds its own key components and factories.
OtherA semiconductor company that made memory chips and the first microprocessor.
OtherA private aerospace company building reusable rockets, the Dragon capsule, Starship and the Starlink satellite network.