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Kumu

A social super app, mainly in the Philippines, with feeds, audio, video and multi-seat rooms.

kumu.live App Store1 source2 tips

What was said about Kumu

Onboarding and activation1

Speed up the longest, most painful conversion path first▶ 24:30Kumu's conversion rate went from 60 to 90 percent over a few weeks of optimizing search.Lenny's Podcast · How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

Product strategy and PMF1

Add deliberate friction to identify users with real intent▶ 36:00Lenny's Podcast · How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

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