A British luxury car brand going all electric.
Lenny's Podcast · Seth Godin's best tactics for building remarkable products, strategies, brands and moreLenny's Podcast · What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)Lenny's Podcast · Dec 8It re-logoed instead of rebranding and gave up awareness assets it already owned. Godin says it should win over 50 authoritative people with a car that transforms them.
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Lenny's Podcast · Jul 21In the 1990s it planned to remove its low console reading-light switch as inconsistent, but Ogilvy's creative director said to keep it for distinctiveness.
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OtherA consumer technology company that makes the Mac, iPod, iPhone and software.
74 sources · 200 tips
OtherGoogle's web search product, now including AI Overviews, AI Mode and Lens.
47 sources · 97 tips
OtherGoogle's app store for Android, with its own listing rules and search ranking.
18 sources · 49 tipsJohn D. Rockefeller's oil refining company that came to dominate American kerosene and oil distribution.
5 sources · 48 tips
OtherThe world's leading contract chip maker, a pure-play foundry that manufactures chips for fabless designers.
6 sources · 32 tips
OtherAn electric car maker that builds its own key components and factories.
13 sources · 23 tips
OtherA semiconductor company that made memory chips and the first microprocessor.
10 sources · 20 tips
OtherA private aerospace company building reusable rockets, the Dragon capsule, Starship and the Starlink satellite network.
4 sources · 27 tips