Amazon.com
Along with Baker & Taylor, it held most book inventory, so Amazon could unlock the whole catalog through two distributors. It was one reason Amazon chose Seattle, near Ingram's Oregon site.
Tips
- Bezos bet on 2,300x internet growth and picked books as the first category▶ 50:43Web traffic grew 2300x from January 1993 to January 1994, a figure the hosts say Bezos often misquoted as 2300%.
- Bezos chose Seattle to avoid sales tax and be near Ingram and Microsoft talent▶ 1:05:13Amazon held out on collecting sales tax for years and only gave in after the financial crisis.







