Huffington Post

App Masters · Apr 13

How to Hack Public Relations (PR) for Millions of Downloads

Easy to get into and covers college, so it served as a stepping stone. A published article there could be sent to bigger outlets like the Wall Street Journal.

Tips

• Start with easy outlets and use that coverage as social proof▶ 3:00An early article calling Drunk Mode 'redefining the college experience' at 10,000 downloads was used to land the rest of the coverage.