Twitter’s ex-Head of Product on Elon, consumer products, culture, more | Kayvon Beykpour
It started as a seed bet with no OKR judgment and was run by an acquired founder in his own silo.
Tips
- Acquire hungry founders and give them a protected silo▶ 40:17Spaces, Communities, Community Notes (Keith Coleman), Fleets and the creator programs (Esther Crawford) were all led by acquired founders.
- Do not judge new bets on the core metric OKRs▶ 56:46Community Notes and Fleets began outside the OKR system and shipped, while Spaces' live bar lowered DAU and revenue short term.







