The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)
It welcomes op-eds with leadership advice and is open to earlier-stage companies. It ran Clockwise's op-ed and covered Column Tax's SNAP partnership.
Tips
- Offer the contrarian view when everyone else shares one stance▶ 37:18Fast Company published the op-ed by Clockwise's CEO, Matt Martin, titled Shopify's Meeting Cost Calculator Does Not Address the Issue of Wasted Time.
- Match each story type to the publication that covers it▶ 19:33
- Focus the press story on the single most interesting thread▶ 47:13It earned a Fast Company piece, and about 40% of Column filers had not filed taxes the previous year.







