App Masters · Aug 7How to Increase Organic Downloads Without Changing Keywords
New screenshots led with 'simple electronic signatures', then showed well-known customer logos, then benefits. Downloads rose 98% and conversion rate 91% while impressions stayed flat, with keywords untouched.
Tips
- Rework your screenshots to benefit-led messaging to nearly double downloads▶ 5:1098% increase in downloads and 91% increase in conversion rate, with impressions flat.
- Lead your screenshots with a plain statement of what the app does▶ 4:02The eSign Live set opened with 'simple electronic signatures'.
- Put social proof in your second screenshot▶ 4:05eSign Live had major players using its platform, and the new screenshots showed them in the second slot.
- Isolate listing changes by keeping keywords fixed and comparing before and after▶ 5:22In the screenshot case study impressions stayed flat while downloads doubled.
