Lenny's Podcast · Aug 18The art of building legendary brands | Arielle Jackson (Google, Square, First Round Capital)
It targeted 'tech savvy dads' with a persona of a St. Louis sales VP with teenage gamers. Its name comes from designer Eero Saarinen, so it must work to make it mean Wi-Fi.
Tips
- Define your target audience as a nameable group for the next 18 months▶ 55:37eero targeted 'tech savvy dads' and built a persona of a VP of sales in suburban St. Louis with teenage gamers.
- Pick an evocative name tied to what you do, and avoid naming trends▶ 12:56She can date Optimizely and Flickr by their naming trends.
