Lenny's Podcast · Oct 12How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)
Feifer pointed a peanut butter founder selling to millennial moms here instead of Entrepreneur. Searching for snacks showed seasonal roundups, so the realistic goal was a roundup placement rather than a 1,000 word feature.
Tips
- Pitch the outlets your customers read, not the one named after you▶ 38:10A DC hot dog truck owner wanted Entrepreneur, but 99.5% of its readers could never buy his hot dogs.
- Pitch the individual writer who covers your topic, not the editor in chief▶ 42:34For the peanut butter brand, a Cosmo search showed seasonal snack roundups, so the target was the writer of those roundups.
