Corcoran Group

Lenny's Podcast · Oct 12

How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)

Barbara Corcoran mailed her own deal records as the Corcoran Report to The New York Times and the New York Post. Reporters treated it as the authoritative number on Manhattan real estate because nobody else measured it.

Tips

• Create the context a story is about so you become part of it▶ 1:18:26Barbara Corcoran's Corcoran Report on Manhattan real estate got reported as authoritative. Zapier's yearly fastest growing apps list from its own data runs every year. Fred Ruckel of Ripple Rug lost his cat toy pitch but became the main character in a 3,000 to 4,000 word story on Amazon to eBay arbitrage scams.