Building Pixar, Working With Steve Jobs, and Cultivating Creativity | Ed Catmull
Led by two executives raised in the Welch system who applied the same short-term principles, with results now visible.
Tips

An aircraft manufacturer.
Boeing appears as a cautionary contrast. One source says two executives raised in the Welch system applied short-term principles, with results now visible. A NASA report says Boeing matures designs through studies before building, while SpaceX, after a three-failure start, treated each flight as the next test. Lesson: put quality ahead of short-term cost, and favor real-world testing over exhaustive analysis.
Led by two executives raised in the Welch system who applied the same short-term principles, with results now visible.
Tips
A NASA report says Boeing invests in studies and analysis to mature the design before building and testing, the opposite of SpaceX's build-and-break approach.
Tips
OtherA consumer technology company that makes the Mac, iPod, iPhone and software.
OtherGoogle's web search product, now including AI Overviews, AI Mode and Lens.
OtherGoogle's app store for Android, with its own listing rules and search ranking.
John D. Rockefeller's oil refining company that came to dominate American kerosene and oil distribution.
OtherThe world's leading contract chip maker, a pure-play foundry that manufactures chips for fabless designers.
OtherAn electric car maker that builds its own key components and factories.
OtherA semiconductor company that made memory chips and the first microprocessor.
OtherA private aerospace company building reusable rockets, the Dragon capsule, Starship and the Starlink satellite network.