Lenny's Podcast · Oct 19Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf
It spent roughly $1 million a day on ads, and landing page tests reached significance three or four times a day. She took one page from 3% to 12% conversion in a single day with mobile-first, minimal copy and fear-driven imagery.
Tips
- Optimize the page after the ad click, not only the ad▶ 19:17She took one landing page from 3% to 12% conversion with statistical significance in a single day.
- Make landing pages mobile-first, skimmable, with title and button that match▶ 22:21These were basic best practices, applied together, behind the move from 3% to 12% conversion.
