The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
It split one demo into three, matched to buyers who were learning, comparing options or deciding. Conversion rose about 4x and the sales process got roughly half as long.
Tips

A Detroit company that lets banks offer invoicing and Apple Pay to small business customers.
It split one demo into three, matched to buyers who were learning, comparing options or deciding. Conversion rose about 4x and the sales process got roughly half as long.
Tips
Its North Star product usage jumped about 300% soon after email onboarding launched.
Tips
Payments & subscriptionsA subscription infrastructure platform with analytics, paywalls, experiments and web funnels for app developers.
Payments & subscriptionsA payments infrastructure company that lets businesses accept payments and run operations online.
Payments & subscriptionsA paywall builder and testing platform that lets apps design and A/B test subscription paywalls.
Payments & subscriptionsA paywall and subscription management platform for mobile apps.
Payments & subscriptionsA membership platform where creators earn recurring income from their fans.
Payments & subscriptionsA mobile payments app for sending money, spending with a card, and trading stocks and Bitcoin.
Payments & subscriptionsAn online payments company Musk co-founded, with no separate engineering department.
Payments & subscriptionsA merchant of record payments platform that handles checkout, tax and compliance for software and app companies.