App Masters · Jul 14The Web2App Playbook: Scale Your App Without App Store Limits
Offers 3 months for $3, losing money at first and betting on a long stay afterward, as an example of a tripwire-style intro price.
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App · Entertainment
Audible
Amazon's audiobook subscription service.
In short
Audible's 3 months for $3 intro offer is cited as a tripwire price: it accepts an early loss and bets on long retention at the regular renewal price. Its cancel flow pairs an offer, a reason survey and an easy exit. Lesson: price the intro low to win subscribers, then protect them with a cancel flow that tries to save them.
What was said about Audible
Paywalls and pricing1
Retention and engagement1
App Store and ASO1
App Masters · Jul 14App Masters · Sep 25My Secret App Monetization Strategies
Runs a cancel flow similar to the one described, with an offer, a question about why, and an easy exit.
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App Masters · May 2ASO Audit of Scribd an App for Unlimited Audiobooks, Books & Magazines
It was one of the competitors whose keywords were analyzed against Scribd's, and Scribd is described as Netflix meets Audible meets Kindle.
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