App Masters · Aug 23How to Increase In-App Purchase Conversion Rates
Reached 7.5% US conversion, a 4.7 average rating and about 4,000 reviews on 200,000 downloads. The paywall is an arcade machine scene where shaking the phone drops the price from $9.99 to $5.99 (anchoring), and the review prompt appears when the hero loses signal in a tunnel, timed to reading speed.
Tips
- Build the paywall into the story instead of interrupting it▶ 7:48Reviews said the integrated purchase was one of the reasons readers bought the book, and US conversion sits at about 7.5 percent.
- Show a high price first, then let the user drop it▶ 9:07Readers wrote in reviews that this scene helped push them to buy, and US conversion is about 7.5 percent.
- Make the price drop a small game the user plays▶ 8:45
- Ask for a review at a natural pause right after a high point▶ 3:48About 4000 reviews on 200,000 downloads.
- Time the review pop-up to the reader's reading speed▶ 3:54
- Benchmark your review volume against downloads, and track written reviews▶ 4:05About 4000 reviews on 200,000 downloads with a 4.7 average rating.
- Focus on a great experience first, since it drives reviews▶ 2:084.7 average rating across more than 4,000 reviews.
- Make users want what is behind the paywall▶ 8:05US conversion at about 7.5 percent.
- Share marketing concepts with the team and ask them to build around them▶ 9:07The shaking mechanic was added later and readers cited it in reviews.
- Benchmark: aim for 7 percent or more conversion with a story-led paywall▶ 9:467.5 percent conversion in the US, 4.7 rating, over 4,000 reviews.
