Anthropic's CPO on what comes next | Mike Krieger (co-founder of Instagram)
Shut down because it could not grow: ten units of input for one unit of output, with launches barely moving metrics. Users loved it but told only one person, and mobile publisher sites kept getting worse.
Tips
- Shut down a product when input far exceeds output and growth has no legs▶ 39:39Reception to the shutdown was mostly kudos for calling it early, and some founders say they made a similar call because of it.
- Check for natural sharing loops before building on a personal product▶ 37:53Many users said they loved Artifact but had told only one person about it.






